Data Protection – Dean Taxis Limited Privacy Statement

This is our Privacy Statement. It explains who Dean Taxis Limited is, what it does and why it obtains, uses, retains, stores and disposes of, the personal data you supply when booking transport services with us.

We are committed to keeping your personal information safe and confidential, both online and offline. For further information regarding your rights please visit the following link

Dean Taxis Limited incorporates but is not limited to: –

Dean Taxis Limited, Birtley Taxis, Gateshead Taxis, Team Valley Taxis, Blue Eagle Taxis, Low Fell Cabs, Whitehall Taxis, DNL, Metrocentre Taxis Ltd, Felling Taxis, S & S Taxis, 422 Taxis, Park Taxis, Park Executive, Grosvenor Cars.

For the purposes of this Privacy Statement the following definitions shall apply:

  1. ‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
  2. ‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

What information do we collect and hold about you

We collect information about you when you register an account with us or place an order with us for our services.  We also collect information about you in feedback surveys and competitions that we may hold from time to time.

How we will use the information we collect and hold about you

We collect information about you to provide you with transport services on a cash or credit basis, processing and managing your account.  We retain this information with your consent and within the terms of our contract with you, and to simplify the booking process on future occasions.  We are also required by licensing laws determined by Central Government and licence conditions imposed by Local Government to keep certain information obtained during and subsequent to the booking process.

Account and Online applications

If you apply for an account or via our online services, before you enter any personal details into the online form, we’ll tell you how your information will be used in a link to our Data Protection Policy, Data Privacy Statement and refer you to our Terms and Conditions.

For credit account applications, we may pass your details to a recognised credit reference agency or fraud prevention agencies to assist us in processing your application.

If you’d prefer us not to use your personal data in any way you can tell us in the following ways: –

  1. By telephone on 0191 4403962
  2. By email –
  3. By letter or in person at – Dean Taxis Limited, 362B Dukesway, Team Valley, Gateshead, NE11 0PZ.

Contacting us by phone

If you contact us by phone we will tell you that your personal information will be obtained, recorded, retained, stored and disposed of in accordance with the requirements of the General Data Protection Regulations as set out in our Data Protection Policy and other relevant Enactments, Statutes or Regulations now in force.  You can call our customer services team on 0191 4403962 during the hours of 0900 – 1700 Monday to Friday, except Bank or Public Holidays.  To help us improve our services to you and for training purposes we will record or monitor your phone calls.

Contacting us by email

When you email us, we collect some personal details like your name, address and phone numbers. Email isn’t 100% secure – so we advise that you keep personal information to a minimum. We advise you not to transmit account information, passwords, pin codes or any other forms of identification information using email.

Emails are stored on our standard internal systems, which are secured by means of end to end encryption supported by a comprehensive Next Gen Firewall and can’t be accessed by external parties.

Surveys and competitions

We’ll treat any survey or competition information you provide with the same high standard of care as we do all other customer information, using any details provided strictly within the terms of the competition and this Data Protection Policy and Privacy Statement.


We do not use cookies to track your use of the internet after you leave our sites, nor do we store any personal information in them that could identify you to other people.

How long will we store your personal data?

We store this information only for as long as is reasonably necessary and for a maximum period of time that is determined by relevant Statute, Enactment or Regulation.  Examples of a maximum retention time periods would be the retention of information necessary for the purposes of the Limitation Act 1980 in respect of simple contract, (6 years) or HMRC requirements, (7 years).  Longer or shorter periods of retention may apply dependent upon the legislative requirements.  At the end of these periods we review the need to retain your data to determine if its retention is absolutely necessary.

Obtaining a copy of your information and correcting mistakes

If we hold information about you, you can request to be provided with a copy of this information by way of a ‘Subject Access Request’ and to have any inaccuracies corrected where necessary. A copy of this information can be requested via a general enquiry free of charge over the telephone or by email contact us.  A subject Access Request form can be obtained here but you are not obliged to use it.

To find out more about your information rights visit the website of the Information Commissioner at:

Using your personal information

We will only use your personal information for the purpose of supplying our services to you and for no other reason.

Legal statement about this Data Protection – Privacy Statement

This Statement is not designed or intended to form part of a legally binding contract between ‘Dean Taxis Limited’ and users of our websites or online services. Instead it’s a guide to our ‘online protection standards’, which we consider to be of utmost importance and hereby agree to abide by those principles stated therein.

Contacting us about our Privacy Statement

If you think this Privacy Statement hasn’t answered all your questions, or you want to know more, please contact our customer services team (Make a General Enquiry), who will be more than willing to help you.

Links to other websites

Certain hypertext links in this website may lead you to websites which are not under the control of ‘Dean Taxis Limited’. When you activate these, you may leave the website. These links are provided solely for your convenience and do not represent any endorsement or recommendation by ‘Dean Taxis Limited’.

‘Dean Taxis Limited’ accepts no responsibility or liability for the contents of any website to which a hypertext link exists and gives no representation or warranty as to the information on such websites. ‘Dean Taxis Limited’ accepts no responsibility or liability for any loss arising from any contract entered into with any website, to which a hypertext link exists.

No liability for unavailability

‘Dean Taxis Limited’ accepts no liability for any loss that may arise if the services advertised within their website become unavailable for any reason.

Customer responsibility

It is your responsibility to ensure that your computer is virus protected. ‘Dean Taxis Limited’ accepts no responsibility for any loss you may suffer, as the result of accessing and downloading information from this site.

Continued use of this site indicates that you accept our Data Protection Policy, Privacy Statement and our Terms and Conditions of business and furthermore, any reference to Dean Taxis Limited shall include as being applicable to; Grosvenor Cars and Felling Taxis and any other trading name of Dean Taxis Limited, details of which can be supplied on request.